#44 – Kodak – Scenic Spots

Who?

The late successful camera company, Kodak.

What’s the utility?

Source: Pindelski.org

Brand utility sometimes does not need big budgets and advanced technology. It can be as simple as a road sign. That’s what Kodak understood when it elegantly installed signs telling Disneyworld visitors the spot was great for a family picture.

Source: K.Mickey on Flickr / Advertising Lab

And as our source, the advertising lab, accurately says, it could now be a fully integrated feature of the camera, and this brand utility would become a standard in the camera market, as it is now for pizza delivery.