Who?

The late successful camera company, Kodak.

What’s the utility?

Brand utility sometimes does not need big budgets and advanced technology. It can be as simple as a road sign. That’s what Kodak understood when it elegantly installed signs telling Disneyworld visitors the spot was great for a family picture.

And as our source, the advertising lab, accurately says, it could now be a fully integrated feature of the camera, and this brand utility would become a standard in the camera market, as it is now for pizza delivery.

Tagged: brand utility, camera, disney, disneyworld, Kodak, orlando, photo, picture, pizza delivery, scenic, simple, spot, useful