Who? Getty images, the big image database. What’s the utility? You know this frustrating watermark on the images with a big logo on the middle of it? Here is an example :
Categories: EXAMPLES
Tagged: experience, Getty Images, ideas, modern marketing, relevant, service, utility
Who ? It could be Ray-Ban, but it’s a project from Swedish students at the Berghs School of Communication. (Again !) What’s the utility ? The app enables people to find sunny spots in New York, depending on the user’s location and the time of the day. You can watch the video right here : [...]
Categories: EXAMPLES
Tagged: app, ban, berghs, brand utility, bright light, ray, ray ban, school of communication
Who ? It could be Starbucks, the famous American café but the idea is just a student project at the moment. What would be the utility? Starbucks could help its customers to get up easily in the morning. If you don’t snooze your phone to try to sleep a bit more, the brand congratulates you. [...]
Categories: EXAMPLES
Tagged: branded utility, context, context marketing, ideas, mobile app, modern marketing, Starbucks
Who ? The automotive company Audi, for its Quattro series. What’s the utility ? This is more of a PR stunt than a real brand utility, but that is cool enough for us to talk about it. Audi created a “Quattro Team” during the great snow in Bulgaria this winter. Most cars are not prepared [...]
Categories: EXAMPLES
Tagged: action, audi, brand, brand utility, bulgaria, quattro, team, utility
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
