Here is a great intervention by Pierre Bigazzi during the last TEDx in La Défense. It’s in French but you can add the English subtitles thanks to the Youtube interface. He explains how managers have to make sense in their mission today. He gives very inspiring stories to enable anyone to convince people to give [...]
Categories: PRESENTATIONS
Tagged: brand utility, engagement, ideas, TEDx, useful, utility
Brad Klemmer and John R. Kelley Junior created they own agency, Kley, a few months ago. They specialize in “Digital Brand Utility”…or how to make brands more useful through technology. We wanted to give them a shout through the following interview; and wish them luck for the future ! Could you please introduce yourselves ? [...]
Categories: INTERVIEWS
Tagged: brad, brand utility, digital, john kelley, klemmer
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