Here is a great presentation by Simon Sinek, a great author and marketer. He gives some very nice examples to explain how leaders inspire actions. As we regularly insist on the purpose of the brands, Simon redefines the “why” does your company exist? Like Apple or the Wrigth brothers in the beginning of the century, [...]
Categories: PRESENTATIONS
Tagged: Apple, brand purpose, brand utility, engagement, Marc Pritchard, modern marketing, Simon Sinek, why
Who? Babolat, the oldest company specialized in raquet sports. What’s the utility? Babolat created a very special new kind of tennis raquet. It’s interactive and connected. It enables anyone to track and look after the player performance. It gives a totally new experience to all the tennis fans. They confessed they first had this idea [...]
Categories: EXAMPLES
Tagged: Babolat, brand utility, data, experience, modern marketing, relevant, tennis
Who ? Nike. What’s the utility ? After their great solution for runners, Nike+, Nike proposed now to golf fans the perfects app: NG 360°. A mobile application with a website to enable anyone to improve his skills. You can track your rounds, check your stats, get feedback on your swing from pros and your [...]
Categories: EXAMPLES
Tagged: branded utility, experience, golf, ideas, innovation, iPhone app, mobile app, modern marketing, Nike
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