Nice video to introduce the Shared Value concept.
Monthly Archives: March 2012
“Still, most businesses stick to a single measurement: how much profit they make. While making money has been the single biggest motivator for companies in the last century, in the current one, that won’t be enough. If we want to have a future better than our past, companies need to stand for something by solving [...]
- March 28, 2012 – 08:15
- By Brieuc
Well…a love affair according to us, but more of a divorce according to most brands. Technical advance in the IT sector is completely reshaping the way businesses and brands interact with their customers. It creates new marketing practices and gives opportunities for new business models. Computers and the Internet have changed many things in the [...]
- March 16, 2012 – 11:56
- By Marwann