Who? The late successful camera company, Kodak. What’s the utility? Brand utility sometimes does not need big budgets and advanced technology. It can be as simple as a road sign. That’s what Kodak understood when it elegantly installed signs telling Disneyworld visitors the spot was great for a family picture. And as our source, the [...]
Categories: EXAMPLES
Tagged: brand utility, camera, disney, disneyworld, Kodak, orlando, photo, picture, pizza delivery, scenic, simple, spot, useful
- Published:
- February 9, 2012 – 11:45
- Author:
- By Marwann
565,417. That’s the number of active apps available on the iTunes platform as of today. The (relative) ease of launching an app has permitted plethora of junk apps to fill up the store, from fart simulators to virtual beers. The need for marketers to face competition and avoid drowning in this huge mass of [...]
Categories: PRESENTATIONS
Tagged: app, app store, Apple, clutter, itunes
- Published:
- February 9, 2012 – 05:48
- Author:
- By Marwann
