Who ? Adidas, the football division. What’s the utility ? It looks a lot like Nike+, however, this crazy application is for soccer lovers. You simply put your microship in one of your shoes. Go on the field and it will collect all your data like your total distance, your maximum speed, your number of [...]
Categories: EXAMPLES
Tagged: Adidas, brand utility, context marketing, experience, innovation, mobile app, modern marketing
Here is a great interview of Michael Porter about the need to rething capitalism. He explains his idea of shared value which is very similar to what we consider as brand utility. In his article in the Harvard Business Review, he insists on the need to create shared value instead of simply creating economic profits. [...]
Categories: PRESENTATIONS
Tagged: brand purpose, brand utility, context, engagement, environmental, innovation, modern marketing, useful
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
