Here is a very good sum up on how brands must act in the connected age. It shows clearly the old way of doing business is dead, especially concerning the myths of strategy, control, consistency and data. I particularly appreciate this board (slide 46), it introduces perfectly the different changes any marketer must consider today. [...]
Categories: PRESENTATIONS
Tagged: brand content, brand purpose, innovation, insights, modern marketing, relevant, social media
Bernard Mariette tells us a fantastic story : his own life. He was supposed to become fighter pilot, then he worked for L’Oréal, he founded Quicksilver and finally Coalision. He insists on the fragility of our world and resume with a very relevant quote about the current situation of our world. “We buy, with money [...]
Categories: QUOTES
Tagged: brand purpose, brand utility, engagement, modern marketing, quote, social mission, utility
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
