Who ? Jimmy Fairly, a very new French company, it sells some glasses. Find more about the company on its blog, its Facebook page or its Twitter account. What’s the utility ? The company has the same business model as Tom’s shoes. It’s another “one for one” example. Here, Jimmy Fairly sells some nice designed [...]
Categories: EXAMPLES
Tagged: brand purpose, brand utility, business model, engagement, one for one model, quality, Toms shoes
You might have noticed that in our definition of Brand Utility, we prefer to talk about users than customers, when it is about people who benefit from it. We believe that Brand Utility should not be limited to people who are likely to buy your product. In the mobile application era, the marginal cost of [...]
Categories: PRESENTATIONS
Tagged: aspirational, audience, brand utility, engagement, ideas, innovation, mobile app, service
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
