Monthly Archives: April 2011

“Content is no longer enough” 2

Faris Yakob regularly talks about marketing strategy and brings some great ideas in his presentations. This presentation is particularly interesting concerning the current debate about the brand content. On this blog, we insist on brands who try to be useful, who give exceptional experiences. Faris insists in this way:“From ideas that are content to ideas [...]

Categories: PRESENTATIONS

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Published:
April 13, 2011 – 06:53
Author:
By Brieuc

What’s the ROI of your mother? 1

Many marketers wonder about the ROI of social media. When someone asks to Gary Vaynerchuk “What’s the ROI of Social Media?”, he answers “What’s the ROI of your mother?” and insists on the importance of human relations. Here is a presentation about how a brand must act and stop thinking with the traditional ways.

Categories: PRESENTATIONS

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Published:
April 6, 2011 – 08:09
Author:
By Brieuc