“I also suggest that the problem with most [digital] initiatives today is that they are designed as marketing and by that inevitably will be perceived as a cost. If we are to see more money and more innovation being put into the digital and connected activities, we need to start helping companies identify, design and benefit [...]
Categories: QUOTES
Tagged: branded utility, business model, context marketing, innovation, mobile app, modern marketing, quote, utility
Who? AT&T, the largest provider of telephony in the United States. What’s the utility? During the popular event among tech lovers, SXSW’11, the company helped people keep connected by creating lockers in which a phone charger was included. Therefore, people could leave their phones or tablets in a safe place while it was charging. And [...]
Categories: EXAMPLES
Tagged: Aircel, AirTel, ATT, brand utility, charger, context marketing, relevant, South by southwest, SXSW, useful
Who? Google, again! What’s the utility? Google enables its users to take the best out of its products… when it comes to marriage! Indeed, the different tools created by the company can be used to plan a wedding from A to Z. Google Docs helps make schedules or budgets, whereas Picasa is the platform to [...]
Categories: EXAMPLES
Tagged: brand utility, context, google, google weddings, plan your wedding, relevant, useful
Who ? Google. What’s the utility ? During the earthquake that hit Japan in march 2011, as well as for different catastrophes like the ones that happened in Haiti or the floods in Pakistan and Brazil, Google set up a crisis response. Google Person Finder is an app that helps create links between victims and [...]
Categories: EXAMPLES
Tagged: 2011, brand utility, branded utility, context marketing, earthquake, google, google person finder, japan, person finder, social mission, useful
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
