Who ? Nestlé Dessert, a very famous chocolate brand for cooking. What’s the utility ? Instead of pushing a message, Nestlé gives some ideas of what you can make with its product. They explain how to have the best experience possible with it. It’s way more useful and interesting for the customers. The brand already [...]

Categories: EXAMPLES

Tagged: brand content, branded utility, context, experience, mobile app, modern marketing, Nestlé, useful