Who? Maruti, the largest car manufacturer in India, partial subsidiary of the Japanese company Suzuki. What’s the utility? People who want to buy, sell or exchange their car never really know how much it is actually worth. Maruti has created a website and different outlets to let people do transactions at a real value, so [...]
Categories: EXAMPLES
What’s really happening? A vicious cycle of hypercommoditization — a global economy where there’s a surfeit of faster, cheaper, bigger, harder, at the expense of a distinct lack of better. The sum total of millions of man-years of brow-mopping human effort has got to yield a richer harvest than that. So here’s my humble proposition: [...]
Categories: QUOTES
Tagged: better, competition, innovation, quality, usefulness
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
