“I just think one of the thing that is amazing about the Internet is if you build something good that is a service that is valuable for people, it can spread quickly and if you create value for other people then you might be able to realize a portion of that value yourself. I mean [...]
Categories: QUOTES
Tagged: Facebook, innovation, modern marketing, service
Who ? Google, probably the most useful brand today. What’s the utility ? It’s very commun to meet some people who are not able to use correctly the web and all the different Internet tools. Some guys at Google decided to create a cool website with very nice videos to explain many tech things. You [...]
Categories: EXAMPLES
Tagged: brand utility, google, insights, modern marketing, service, social media, support, useful, website
“We live in a very different world. Brands may be scared of Social Media, but it’s changing business and it’s changing consumers. Brands are transparent (whether they’re leading the charge on this or their customers are doing it for them). Too many brands are worried about dealing with customer service in Social Media and not worrying [...]
Categories: QUOTES
Tagged: innovation, Mitch Joel, modern marketing, social media
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