Who ? Foot Locker is a world retailer specialized in running shoes and sportswear. What’s the utility ? Foot locker is about to launch a great project for all the sneakers fans : Sneakerpedia. To help all these sneaker collectors (who may be their customers as well), they decided to create a wikipedia of those [...]
Categories: EXAMPLES
Tagged: brand utility, Foot Locker, innovation, modern marketing, Sneakerpedia, social media, useful, utility
“It’s not about checking the weather, it’s about having a great day out” People never use an application just to use it, they have an overlying ambition and motivation. The application itself is just an obstacle between the customer and the goal. We need to design for the bigger picture, not the small activities. Helge [...]
Categories: QUOTES
Tagged: branded utility, context, context marketing, Helge Tenno, innovation, mobile app, modern marketing, useful, utility
Who ? The famous brand of mobile phones HTC. What’s the utility ? HTC Sense is the name of the operating system used on HTC phones. Among other functionalities, there is a very interesting and unique one. Indeed, after registering on HTCSense.com, you can make your phone ring loud when you can’t find it – even [...]
Categories: EXAMPLES
Tagged: branded utility, context, essential, HTC Sense, mobile app, tools, useful
Who ? Muji (that means in Japanese “quality with no brand” or “no brand, good product”) is a very famous Japanese brand specialized in clothes and household. What’s the utility ? These mobile applications are a bit surprising from a brand like Muji. Indeed, the Calendar, the Notebook are default applications already available on the [...]
Categories: EXAMPLES
Tagged: brand purpose, branded utility, iPhone app, mobile, mobile app, Muji, utility
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
