Here is an interesting interview of Bob Gilbreath from the great blog marketing with meaning, another name to define the brand utility. Bob discusses about the next evolution of marketing and what brands should do to take their actions to the next level.
Categories: PRESENTATIONS
Tagged: Bob Gilbreath, brand purpose, brand utility, definition, innovation
Here is a new Helge Tenno’s presentation. Connect everything else shows us clearly how the brands should use the Internet and the new technologies in general. The deal is not anymore in buying short term exposure, people do not remember anymore what you’re saying and they don’t look to your ads to decide which product [...]
Categories: PRESENTATIONS
Tagged: brand utility, business model, context marketing, Helge Tenno, innovation, modern marketing
“Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what [...]
Categories: QUOTES
Tagged: brand utility, branded utility, innovation, quality, quote, service, useful, utility
“I’ve never spent a penny on market research because you end up looking at it too religiously. The growth we have experienced is purely from word of mouth. People have tasted the products and told their friends. We also tried to get away from bad labelling, deciding instead to use just pictures of apples and [...]
Categories: QUOTES
Tagged: innovation, insights, market research, modern marketing, social media, test
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