Who ? easyJet, the low cost airline company. What’s the utility ? If you want to organise a trip with your friends, you have to deal with all your friend constraints. This relevant Facebook application proposes you to decide together where you and your friends want to go how much you want to spend the [...]
Categories: EXAMPLES
Tagged: branded utility, easyJet, Facebook app, service, travel, useful
“Content isn’t king. Conversation is king. If I sent you to a desert island and gave you the choice of taking your friends or your movies, you’d choose your friends – if you chose the movies, we’d call you a sociopath. Content is just something to talk about.” Cory Doctorow, Sci-Fi Author
Categories: QUOTES
Tagged: brand content, conversation, Cory Doctorow
On this blog, we constantly try to encourage innovation and brand utility. Here is a presentation I particularly appreciate about how to innovate. The business model canvas is very interesting, have a look and do not hesitate to share your thoughts.
Categories: PRESENTATIONS
Tagged: innovation, mobile app, modern marketing, tools
“Audiences can now watch whatever they want, whenever they want. ‘Safe’ advertising gets ignored. It is the beginning of the end for repetitive advertising.” Jean-Marie Dru, TBWA
Categories: QUOTES
Tagged: Jean-Marie Dru, quote, TBWA\
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