“the individual is empowered…” “Before if you were making a product, the right business strategy was to put 70% of your attention, energy, and dollars into shouting about a product, and 30% into making a great product. So you could win with a mediocre product, if you were a good enough marketer. That is getting [...]
Categories: QUOTES
Tagged: Amazon, attention, innovation, Jeff Bezos, modern marketing, social media
Here is an excellent presentation about contextual marketing. It was done by Helge Tenno 2 years ago but it perfectly completes the last presentation “Stop marketing to people…” we did last month with Marwann. You will find some good definitions about contextual marketing and its main terms : situation, activity and relevance. Of course, you [...]
Categories: PRESENTATIONS
Tagged: context, context marketing, Helge Tenno, modern marketing, useful, utility
“People don’t trust businesses the way they used to … For the first time we found that the most trusted sources were ‘a person such as yourself or a peer’.” Steve Rubel, Director of Insights, Edelman Digital
Categories: QUOTES
Tagged: Edelman Digital, Steve Rubel, trust
Who ? Vail Resorts is the company which manages several resorts in US. They propose you a very complete offer for the ski and snowboard fans. What’s the utility ? Here is a great application for all the mountain riders. It’s a kind of mix between Nike+ and Foursquare for skiers and snowboarders. Exceptionnaly you [...]
Categories: EXAMPLES
Tagged: branded utility, geotility, insights, mobile app, mountain, service, useful, Vail Resorts
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