Stop interrupting what people are interested in and be what people are interested in. Craig Davis, JWT Chief Creative Officer, 2005. Via.
Categories: QUOTES
For several years, people talk more and more about content and brand content. I think people should be more precise. Content means so many things that you can say anything you want. A TV-spot on YouTube, a CD, a photo on Flickr, even a comment… anything is content! In most of the cases, content is [...]
Categories: PRESENTATIONS
Tagged: brand content, brand utility, utility