“The agency’s job is to create content so valuable and useful that consumers wouldn’t want to live without it (…) create content that’s interesting and entertaining enough to invite the consumer.” Jeff Hicks, CEO, Crispin Porter + Bogusky.
Categories: QUOTES
Tagged: brand content, brand utility, branded utility, innovation, quote, social media, useful
To make it simple, just a quick reminder about the definitions of reputation and image for a brand in general. The reputation “is the opinion (more technically, a social evaluation) of the group of entities toward a person, a group of people, or an organization on a certain criterion”, in other words, what people think [...]
Categories: PRESENTATIONS
Tagged: brand utility, context, context marketing, modern marketing, reputation, social media, useful
Who ? Visa, have a look to their history. What’s the utility ? It’s a new way to pay your metro tickets or card. It already exists for several years in Tokyo but not with the iPhone. This technology is coming in several cities such as Kuala Lumpur, Singapore, Paris, Istanbul and London. It’s not [...]
Categories: EXAMPLES
Tagged: branded utility, context marketing, iPhone app, mobile app, modern marketing, useful, Visa
Who ? The US Government. What’s the utility ? The US Government created a very interesting and complete mobile application portal. These app seem very useful even if most of them are quite simple. You can find some app to help you concerning your health, like the BMI Calculator to calculate your right body mass, [...]
Categories: EXAMPLES
Tagged: iPhone app, mobile app, service, US Government, utility
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