Here is a new category with the best quotes about brand utility and all the things around it. Nothing crazy, just a quote from a great marketing or advertising expert. Perfect to take another point of view. It is useless to advertise to anyone Except interested sneezers with influence. Seth Godin, the Purple Cow, 2003.
Categories: QUOTES
Tagged: advertise, influence, quote, Seth Godin
Who ? Huggies and its famous pull-ups, diapers designed for babies. You can have a look at their website and story here. What’s the utility ? The diaper brand created a quite entertaining iPhone application to help parents make their children…go on potty! Parents usually have a hard time making their children go on potty [...]
Categories: EXAMPLES
Tagged: brand utility, branded utility, huggies, igo, iPhone app, mobile app, modern marketing, potty
Who ? The North Face, a very famous American sportswear brand created in the sixties. To know more about the story of the brand, you can have a look here. What’s the utility ? The outdoor apparel maker created an iPhone application to suggest you the best activities and the most relevant way to “play” [...]
Categories: EXAMPLES
Tagged: branded utility, geotility, iPhone app, mobile, mobile app, sport, The North Face
Who ? 2 young Belgian entrepreneurs, Chris & Mat, discovered a new kind of shoes during a travel in South America. After some hesitations, they decided to create few months ago the Jojo Project. They don’t only sell nice and trendy shoes. Indeed, you choose your model, then act because when you buy your pair [...]
Categories: EXAMPLES
Tagged: act, brand purpose, brand utility, Brazil, JojoProject, NGO partnership, Toms shoes
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
