Who ? Home Depot is a huge retailer for housing, gardening… This american company has many stores in United States, Canada and Mexico and was created in 1978. They are really relevant and their way of using social media reflect perfectly the Home Depot’s values. What’s the situation ? Whenever you need to repair, fix or [...]
Categories: EXAMPLES
Tagged: brand content, brand utility, branded utility, channel, how to, social media, the Home depot, YouTube
- Published:
- June 30, 2010 – 10:41
- Author:
- By Brieuc
Here is an old but interesting presentation about branded utilities by Sebastian Garn, PSFK. This is interesting to see that the examples are focused on widgets… it was 3 years ago, now, we know that there are other tools to be useful for brands… Branded Utility – PSFK View more presentations from Sebastian Garn.
Categories: PRESENTATIONS
Tagged: branded utility, PSFK, Sebastian Garn, widget
- Published:
- June 28, 2010 – 04:47
- Author:
- By Brieuc
Who ? Created at the end of the 19th century, Kodak is a major company in photography and imaging. What is the situation ? After taking their photos, people want to share them with their network. People need to download them on their computer and then upload the pictures on their social networks or mail [...]
Categories: EXAMPLES
Tagged: camera, Kodak, mail, share, social networks
- Published:
- June 23, 2010 – 13:18
- Author:
- By Brieuc
