Monthly Archives: May 2010

The Future of Advertising is not Messaging 0

Here is another great American planner, Gareth Kay. In this presentation, he insists on the idea. The future of advertising isn’t messaging. It’s in ideas that solve business problems in a culturally positive way. Brands must have a social mission not only a commercial proposition. Of course, companies must sell but it is just another […]

What’s next in advertising & marketing 0

Here is one of the first well known slideshow about brand utility. Paul Isakson, one of the best strategist about brand utility, explains very well what brands should propose now to their consumers. After explaining the differences between the old and the modern marketing, Paul gives the best examples about brand utility (Google, iPhone, Wii […]