Who ? KLM, the airline company. What’s the utility ? KLM Meet & Seat is a program helping people meet other passengers with the same interests in life. While it can be a threat to privacy (the need to use Facebook connect to use the service), it can help people have a better experience through [...]
Categories: EXAMPLES
Who? Sherwin-Williams, a famous paint brand. What’s the utility ? While we do not like their logo much – cover the earth with polluting paint ? – we must admit that Sherwin-Williams recently had a good idea. They created a mobile app to match real-life colors with their paint references. Good job ! Thanks to [...]
Categories: EXAMPLES
Tagged: app, sherwin williams
Who ? Glad, a storage and trash bags brand What’s the utility ? Glad created an app permitting people to “trash smart” : it helps smartphone users find the nearest recycling spots around them, thanks to geolocation features. As proved in our research [...]
Categories: EXAMPLES
Tagged: glad, smart, trash, trash smart
Well…a love affair according to us, but more of a divorce according to most brands. Technical advance in the IT sector is completely reshaping the way businesses and brands interact with their customers. It creates new marketing practices and gives opportunities for new business models. Computers and the Internet have changed many things in the [...]
Categories: PRESENTATIONS
Tagged: app store, apps, brand, brand utility, branded utility, context, context marketing, contextual marketing, engagement, experience, mobile app, personal, relevant, situation, smartphones, spatial, tablets, temporal, utility
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
