Who ? It could be Ray-Ban, but it’s a project from Swedish students at the Berghs School of Communication. (Again !) What’s the utility ? The app enables people to find sunny spots in New York, depending on the user’s location and the time of the day. You can watch the video right here : [...]
Categories: EXAMPLES
Tagged: app, ban, berghs, brand utility, bright light, ray, ray ban, school of communication
As we told you before, we are beginning a series of interviews of marketing professionals, entrepreneurs and speakers who inspire us. They all have this “brand utility” touch and try to make the world a better place their own way. After interviewing Tristan Nicolas from the awesome French startup Ben&Fakto last week, we had the [...]
Categories: INTERVIEWS
Who ? The automotive company Audi, for its Quattro series. What’s the utility ? This is more of a PR stunt than a real brand utility, but that is cool enough for us to talk about it. Audi created a “Quattro Team” during the great snow in Bulgaria this winter. Most cars are not prepared [...]
Categories: EXAMPLES
Tagged: action, audi, brand, brand utility, bulgaria, quattro, team, utility
Who ? We won’t introduce you to the global sportswear brand, Adidas. What’s the utility ? People living and working in Tokyo may have the urge to go for a run, but no place to shower, and stock their belongings. Near a subway station, Adidas created a facility called Runbase, providing people with lockers and [...]
Categories: EXAMPLES
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
