Faris Yakob, who we do not have to present again on this blog as he already adds a lot to the “brand utility” thinking, accepted to answer a few questions from us…a few months ago. Don’t ask why we did not publish it earlier, there’s no reason. Tell us more about yourself, what are you [...]
Categories: INTERVIEWS
Tagged: advertools, brand utility, branded utility, faris, geolocation, geotility, kbps+p, location, tracking, yakob
Brad Klemmer and John R. Kelley Junior created they own agency, Kley, a few months ago. They specialize in “Digital Brand Utility”…or how to make brands more useful through technology. We wanted to give them a shout through the following interview; and wish them luck for the future ! Could you please introduce yourselves ? [...]
Categories: INTERVIEWS
Tagged: brad, brand utility, digital, john kelley, klemmer
Who ? It could be Ray-Ban, but it’s a project from Swedish students at the Berghs School of Communication. (Again !) What’s the utility ? The app enables people to find sunny spots in New York, depending on the user’s location and the time of the day. You can watch the video right here : [...]
Categories: EXAMPLES
Tagged: app, ban, berghs, brand utility, bright light, ray, ray ban, school of communication
As we told you before, we are beginning a series of interviews of marketing professionals, entrepreneurs and speakers who inspire us. They all have this “brand utility” touch and try to make the world a better place their own way. After interviewing Tristan Nicolas from the awesome French startup Ben&Fakto last week, we had the [...]
Categories: INTERVIEWS
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