Here is a very probably great movie which will make the marketers think in a better way (as we always try on this blog actually). The Naked Brand is a story about how corporations can help save the planet one small step at a time. It’s an introduction to a bright new future where companies [...]
Categories: PRESENTATIONS
Tagged: brand purpose, brand utility, engagement, movie
Nice video to introduce the Shared Value concept.
Categories: PRESENTATIONS
Tagged: brand purpose, brand utility, engagement, G&E, IHG, innovation, insights, modern marketing, Nestlé, social mission
“Still, most businesses stick to a single measurement: how much profit they make. While making money has been the single biggest motivator for companies in the last century, in the current one, that won’t be enough. If we want to have a future better than our past, companies need to stand for something by solving [...]
Categories: QUOTES
Tagged: brand purpose, brand utility, engagement, environmental, modern marketing
Here is a new article from the Harvard Business Review. The previous one was on Shared Value concept with Michael Porter. This great article is written by Rosabeth Moss Kanter, she explains how the great companies think. Here are the main points to remember : > they’re focused on a commun purpose > … on [...]
Categories: PRESENTATIONS
Tagged: brand purpose, engagement, ideas, innovation, modern marketing, relevant, shared value, social mission, trust
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
