We tweeted it several weeks ago, they just got a Lion for this. Congrats Ogilvy Paris.
Categories: EXAMPLES
Tagged: branded utility, experience, geotility, Ogilvy, useful
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Author Archives: Brieuc
#57 – Club Sanguebom – The donnor cable 0
We adopt a new of way of publishing the examples. As there are more and more good examples and we have less and less time to talk about them, we’ll publish them in a very simple way: only a video, an image, an infographic will be shared here. Brand Utility has this point we don’t [...]
Categories: EXAMPLES
Tagged: branded utility, context, context marketing, engagement, ideas, relevant, service, utility
#56 – Audi – start-stop app 0
Who? Audi in Spain. What’s the utility? Audi developped several applications for mobile. The last one by DDB Spain proposes to optimize your smartphone battery. It saves you the energy the same way it saves the oil when you’re waiting to the red light. That’s a relevant demonstration of the Audi experience. Audi – aplicación [...]
Categories: EXAMPLES
